Ten years ago YYOGA was founded with the intention of making the world a better place through the practice of yoga and with the power of mindfulness.
We believe having a place that allows you to disconnect and go inward, a place where you feel like you belong is more important than ever before. Fiercely protecting this has always been our goal.
We’ve spent a decade learning and adapting to ensure we’re efficiently offering the type of experience we set out to create within the environments that mean so much to us.
The reality is, there are many challenges that studios like ours face related to ever-increasing operating costs. We’ve navigated them in the best way we know how, with the least impact to our community. We feel incredibly lucky to have loyal guests and multiple locations that support one another; the two reasons we’ve been able to navigate them to date.
However, these challenges are still present and as we look ahead, part of building our sustainable future has meant evaluating what’s required to maintain the experience we feel is so important to our guests --- and what you have told us is important to you, including the quality of our yoga and variety of classes.
While not an easy decision, for the first time in four years, we’re increasing our pricing effective October 15.
For many, the changes will not impact you. In fact, you’ll enjoy a locked in loyalty rate, more flexibility with an update to our hold policy, and new ongoing perks. Learn more >>
For those that it will, our intention with sharing this news in advance is to allow you the opportunity to access current rates before October 15.
Current members will be contacted with information specific to their membership type.
Changes to Our Mat & Towel Service
Over the last decade, the cost of offering this program has risen dramatically. These increases have made offering an unlimited option no longer possible.
Effective October 15, unlimited rentals will no longer be available to purchase. Current members with this service will be contacted with more information.
Rental punch cards can still be purchased at the studio.
Thank You For Your Support
Over the past few months, whether you filled out our survey, attended a focus group or submitted feedback, thank you for taking the time. We are so grateful.
Your feedback has helped us understand some key areas that needed to be re-imagined including:
The Future of YRewards
We’ve heard from you that our current rewards program isn’t serving you. We realized we needed to re-imagine what the value of membership looked like to ensure long-time loyalty was celebrated in a different way.
As a part of membership, beginning October 15 you’ll enjoy perks including a free birthday class and discounted Drop-ins for friends. These year-round benefits will replace our current YRewards program. Learn more >>
New Introductory Pass
Lastly, you shared with us you’d like to have an introductory offer —and we agree! We have a brand new offer coming October 15: a Starter Pack for newbies — 3 classes for $49.
We Love You, YYOGA
We know change like this is never easy — and we wholeheartedly thank you for your support. Every one of you contributes something unique and it means the world to us.
We’re standing by to help at firstname.lastname@example.org.